Selected work

A few pieces that show how I think about copy, not just what I produce. Each one explains the assignment, the constraint, and the thinking behind the copy.

Client work

American Military University — Long-Form Web Copy

An area of study page written to rank, hold institutional voice, and give a dry subject real stakes.

American Public University — LinkedIn Conversation Ad

A LinkedIn messaging ad written to employees of a defense contractor about tuition benefits they didn’t know they had.

American Public University System B2B Print Guide for HR Leaders

An eight-page print guide on employer education benefits, written to earn a conversation rather than ask for one.

Avenova DTC Landing Page

A long-form landing page for an FDA-cleared lid and lash product, written inside regulated claim constraints.

Baylor Scott & White Health Paid Social Ads

Meta ads driving cancer screening appointments for a major health system.

SHI International B2B LinkedIn Ads

LinkedIn ads for an IT solutions provider’s Canadian market, built in pairs to test one variable at a time.

Spec work

Open Farm Facebook Ad Rewrite

A rewrite of a live Facebook ad for a fresh pet food brand.